TYPEFACE DESIGN
2025 2024 2023
             
BOSTON UNIVERSITY


TIFFANY (THE) TAW
IVY

INSTAGRAM
WEBSITE

DOWNLOAD OTF
Ivy is a contemporary revival of Johnson, a decorative display typeface originally designed by Herman Ihlenburg and issued in 1892 by MacKellar, Smiths & Jordan, just before the foundry became part of American Type Founders. Johnson stands out for its bold contrast, expressive serifs, and quirky details. This revival reimagines the original for digital use, preserving its playful character while refining proportions and rhythm. Designed with large-scale applications in mind, Ivy brings a theatrical, almost storybook quality to headlines and short texts—bridging 19th-century typographic ornament and a contemporary eye for personality.



Ivy type specimen by Tiffany (The) Taw





Johnson type specimen by American Type Founders Company




Johnson type specimen by American Type Founders Company





Ivy type specimen by Tiffany (The) Taw






Ivy type specimen by Tiffany (The) Taw





Ivy type specimen by Tiffany (The) Taw

Ivy type specimen by Tiffany (The) Taw


Ivy type specimen by Tiffany (The) Taw





Ivy type specimen book by Tiffany (The) Taw





Ivy type specimen by Tiffany (The) Taw






Ivy type specimen by Tiffany (The) Taw


TYPEFACE DESIGN

2025
2024
2023


INSTRUCTOR
Christopher Sleboda

TEACHING ASSISTANTS
Amanda Mundy (2025), Ash Wei (2024)

DESIGN 
Erica Pritchett · Built with Cargo

ABOUT

This site documents student work from an advanced typeface design course taught by Christopher Sleboda and open to students in the MFA Graphic Design and BFA Graphic Design programs at Boston University, as well as students in the School of Visual Arts—including those in the new Visual Narrative MFA. The course provides a rigorous introduction to the conceptual and technical processes involved in creating original digital typefaces. Students explore the foundations of letterform construction—including structure, proportion, counterform, spacing, and rhythm—while developing their own typefaces.

Through research, sketching, and the use of digital tools like RoboFont, students engage with typographic history and contemporary practice to design functional and expressive typefaces. Each student produces a working font and a printed type specimen. This site showcases the results of that work, reflecting diverse design approaches and a deep engagement with the craft of type design.